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Capital Gains valuations of goodwill

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Who values goodwill when a business is sold? HMRC's Shares and Assets Valuation team takes the lead.

Whether the goodwill belongs to a sole trader, partnership or limited company, HMRC’s SAV team will either accept the submitted valuation, give their own open market estimate, or state they need more information.

For non-corporate goodwill, the SAV team have the following options for valuing goodwill:

  • Accepting the valuation
  • Providing an opinion of Open Market Value if the claim appears under or overvalued
  • Stating that insufficient information is available to form a view

Corporate goodwill valuations are usually submitted directly to SAV as informal or formal requests. When Trade Related Property is involved, the SAV team will liaise with the Valuation Office Agency.

These are the key issues the SAV team will look at when valuing goodwill:

  • the full sale and purchase documentation relating to the transfer of both tangible and intangible assets;
  • succession arrangements;
  • the valuation approach used – e.g. capitalisation of profits, super profits or a trade specific method;
  • the activities of the business and role of the owners within it;
  • the financial statements/accounts (including the detailed trading and profit and loss account) for the 3 years before valuation;
  • any other relevant financial information;
  • appropriate yield and multiples of comparable companies and sectors;
  • the commercial and economic background at valuation date;
  • how the personal goodwill of the owner has been reflected in the valuation; and
  • any other relevant factors.

Open market value must exclude any assumptions about a "special purchaser" unless industry norms support synergy-based premiums.

Source:HM Revenue & Customs | 21-07-2025